Search strategy
Know which buying situations you miss, and where.
What's included
- Total Addressable Search Market
- Keyword universe for your category
- Data model of taxonomies and tags
- Which agents, segments and sources
- 12-month roadmap and budget
Services
Seven ways to get seen, considered and chosen.
Content Engineering is the foundation. Brand marketing to agents is the new layer, alongside brand marketing to people.
Our services
Technical SEO
Easy for people and agents to find, fetch and check.
See the Qasa caseWhat's included
- Crawl and indexation audit
- Crawl logs per AI operator
- Rendering and JavaScript review
- Site architecture and internal linking
- Migration planning and support
Content and on-page
The words that tie your brand to its category.
What's included
- Category vocabulary per buying situation
- Category and product pages
- Search-led content briefs
- Pruning and consolidation
- On-page quality checks
Agent brand marketing
Recalled first. Then recommended.
What's included
- AEO / GEO
- Fact sheets, both directions
- Trusted sources per agent
- Recall probes, per platform
- Recommendation tracking, repeated runs
Digital PR and authority
Shape what trusted sources say about you.
What's included
- Data-led PR campaigns
- Expert commentary
- Link and mention analysis
- Reactive newsroom
- Coverage reporting
Content Engineering
Every need in the tail covered. Never thinly.
See the Babyland caseWhat's included
- Data model from your keyword universe
- Taxonomies and tags
- Audience-led content at scale
- Tactical SEO on every page
- Quality gates before indexing
Data and measurement
Recommendation and brand search, against real demand.
What's included
- Share of answer, per platform
- Brand search and direct traffic
- Search Console and log analysis
- Tracking and GA4 audit
- Forecasts and impact models
01
Diagnose before anything is built
Demand, recall and technical health, mapped against what buyers ask and search.
02
Prioritise by effect and effort
Every fix gets a reason, an expected effect and an owner.
03
Ship with your team
Tickets for your stack, answers during the sprint, a check per release.
04
Measure what changed
Per platform, against the forecast, so the next priority rests on evidence.
Questions we get before a first conversation.
Which service should we start with?
Most teams start with search strategy or a technical audit. If you are unsure, the strategy conversation settles it, and sometimes the answer is that you do not need us yet.
Do you work with our developers or replace them?
We work with them. You get tickets written for your stack, a named contact for questions, and a quality check after each release.
How long before we see results?
Technical fixes can show within weeks of release; content and authority work usually takes one to two quarters. We forecast before we start, so you know when.
Can you work across several markets and languages?
Yes. We plan by market, review hreflang and local demand, and work with native writers where the content needs it.
How do you report progress?
A monthly review against the forecast, a dashboard your leadership can read, and a named contact between meetings.
What does an engagement cost?
It depends on scope. Audits have a fixed price and ongoing work a monthly fee. We give you a figure in writing after the first conversation.