Skip to main content
Menu

Content Engineering. Brand marketing to agents

Seventeen people helping brands get seen, considered and chosen by people and their AI agents.

Desks and the wooden spiral staircase at the office on Kungsgatan 24
Colleagues at dinner by the window in New York during Opticon
Meet the 17 of us
The meeting room at the office, with doors out to a roof terrace

We measure our work by one thing: whether the right buyer saw you, considered you and chose you

Click-through rate on Babyland's rewritten category pages

+9.5%

The Babyland case 
European Search Awards winner. Best use of data (SEO), small

2025

Official 2025 winners 
Specialists, from founder to consultant

17

Team list, September 2026
Years in search, the longest of us

20+

01

How we work

One team, taken all the way

One job: getting you chosen by people and their agents, from the first search to the purchase.

  • Diagnose firstEvery engagement starts with where demand is going unmet.
  • Measured, not assumedWe report what changed and what did not.
A colleague pinning printed page maps to a concrete wall
Babyland, published November 2025. Content Engineering

02

Who you work with

Senior people on your account

The people who diagnose the problem are the people who fix it. No hand-off after the first meeting.

  • Direct accessYou talk to the specialist doing the work.
  • Every marketSearch in the languages your buyers use.
An empty meeting room with laptops and a view over the water

Seen is the start. Chosen is the outcome

Pixel Nordic

The team

The people doing the work

We combine our expertise and experience; most of us have worked with SEO for over ten years. Portraits and roles as of September 2026.

  • Henrik Vikström

    Founder

    Portrait of Henrik Vikström

  • Daniel Axelsson

    CEO

    Portrait of Daniel Axelsson

  • Viktor Calmhede

    Partner & COO

    Portrait of Viktor Calmhede

  • Olof Klarin

    Partner

    Portrait of Olof Klarin

  • Rebecca Berg

    CFO

    Portrait of Rebecca Berg

  • Scott Roemermann

    Chief Product Officer

    Portrait of Scott Roemermann

  • Daniel Jansson

    Partner & Senior SEO Consultant

    Portrait of Daniel Jansson

  • Erica Holmberg

    Partner & Senior SEO Consultant

    Portrait of Erica Holmberg

  • Fredrik Otterstål

    Senior SEO Specialist

    Portrait of Fredrik Otterstål

  • Jenny Larsson

    Partner & Senior SEO Consultant

    Portrait of Jenny Larsson

  • Stella Wannberg

    Partner & Senior SEO Consultant

    Portrait of Stella Wannberg

  • Lisa Kohlberg

    Team Lead Web Editors

    Portrait of Lisa Kohlberg

  • Tobias Vuorelma

    Partner On-Page Project Manager

    Portrait of Tobias Vuorelma

  • Anna Ericsson

    SEO Consultant

    Portrait of Anna Ericsson

  • Anna Resare

    SEO Consultant

    Portrait of Anna Resare

  • Nariman Pishdar

    SEO Consultant

    Portrait of Nariman Pishdar

  • Anna Frankendal

    Web Editor

    Portrait of Anna Frankendal

  • Seventeen people, one job

    Book a strategy conversation
A colleague binding a bouquet at the kickoff at Görvälns slott

Questions we get

Working with us

  • What does Pixel Nordic actually do?

    We help brands get chosen by people and their AI agents. We map demand, cover it with Content Engineering, and build what agents remember.

  • Do you work with other channels?

    Where they shape how buyers find and choose you, yes. We work alongside the teams and agencies that run your other channels.

  • Who will we work with day to day?

    A senior specialist who stays on the account, with the rest of the team behind them.

  • How do we get started?

    With a strategy conversation. Bring the problem you need to understand; we start with the evidence you already have.

Search and AI

  • Can you control what AI answers say about us?

    No one can. We strengthen what agents read about you, on your own site and on the sources they trust.

  • Is SEO still worth it with AI answers?

    Yes. It is the foundation: agents search to check their answer, and beyond your main categories they have to find you.

  • Is this SEO or brand marketing?

    Both. Content Engineering is the foundation, for people and their agents. Brand marketing to agents is the new layer on top.

Getting started

  • What do you need from us to start?

    The problem you need to understand and the evidence you already have. We start there.

  • How long before we see results?

    Technical fixes can show within weeks of release; content and authority work usually takes one to two quarters. We forecast before we start, so you know when.

Work with us

Want to meet the team?

Start with a strategy conversation. We bring the people who would do the work.

Book a strategy conversation

or write to info@pixel.se

Colleagues gathered outside Görvälns slott at the kickoff